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“Quality” in Media = Usefulness
Advertising Age had an interesting article Wednesday – “Lowered Expectations: Web Redefines ‘Quality’” – regarding the challenges big media conglomerates have in a world in which publishing has been...
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“Like” is the new Black
[ratings] A couple of changes made or announced this week suggest that “Like” and the associated thumb icons will become the standard for ratings. First, Facebook announced that it will no longer be...
View ArticleAdvertising Age, Hospital Marketing and Social Media
Advertising Age has an article this week in the print edition about hospitals, advertising, marketing and social media, and relates it all to health reform. I was glad to get to talk with the writer,...
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